Governor Murphy Designates Central Jersey As a Tourism District

Thank you to Governor Murphy for officially declaring what we all already know is true – Central Jersey exists!

Recently, Governor Murphy signed legislation designating Central Jersey as a tourism district, and in doing so, settled a years-long debate on the existence of the region. Per the Governor’s definition, Central Jersey is comprised of the counties of Hunterdon, Mercer, Middlesex, and Somerset. Through this initiative, Central Jersey will have a featured highlight on The Division of Travel and Tourism will also be required to promote overnight stays. This exciting bill will be enacted 90 days after signage.

This is fantastic news for the City of Trenton, who is home to a vast array of historic and educational sight-seeing opportunities. Whether you want to retrace the steps of Washington while guiding his troops towards victory or visit the location of the second-ever reading of the Declaration of Independence, there is no doubt there is much to learn and enjoy from the community’s rich past. In addition to a storied history, contemporary Trenton offers guests one-of-a-kind dining, shopping, and entertainment, with a vibrant Downtown blooming with culture and life. Trenton is always opening its doors to new visitors and explorers, and we are confident that this new initiative will be a wonderful opportunity to share the very best that the city has to offer.

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Per Governor Phil Murphy, “Today, we settle the decades-old debate once and for all: Central Jersey exists. The region has a rich history dating back to the American Revolution, with a legacy graced by historical figures like George Washington. And today, Central Jersey is home to some of the nation’s leading public universities and host to beautiful agricultural landscapes and activities for tourists to immerse themselves in. We eagerly anticipate the opportunity to share these wonders with the world.”

New Jersey Secretary of State Tahesha Way stated, “Central Jersey exists! We are looking forward to working with our Division of Travel and Tourism to highlight this important region for residents and visitors alike. Tourism is a vital part of our state’s economy and many of our communities rely upon visitors to support local small businesses. This legislation is an investment in the future of Central Jersey communities and will strengthen the region’s ability to draw new and returning guests.”

Assemblyman Anthony Verelli also weighed in, noting “Travel is an integral part of New Jersey’s economy. When people come to visit our shoreline, historic sites, and cities, they generate significant economic benefits and drive local economies. By encouraging overnight tourism and clearly defining our tourism regions with a re-drawn map, we can encourage growth in this industry that will create new jobs and opportunities for New Jersey residents.”

Tourism plays an invaluable role in the region, serving as a robust driver for the local economy. By opening up additional avenues for growth, we now have the opportunity to welcome hundreds of new visitors to our corner of the Garden State. On behalf of the Capital City and all of our neighbors in the Central Jersey region, thank you to Governor Murphy for shining a light on the incredible communities we call home.

Governor Murphy signs legislation designating a “Central Jersey” tourism region via the Division of Travel and Tourism at the Wallace House & Old Dutch Parsonage State Historic Site, Somerville NJ, Thursday August 24 2023.(Rich Hundley III/Governor’s Office)

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