Greater Trenton, an independent 501c-3 nonprofit that uses private funding and a network of collaborative relationships to advance economic revitalization efforts in Trenton, announced today that it has selected Bryan Evans to serve as Vice President of Marketing and Communications. In this role, Evans will lead critical marketing and communications efforts to bolster awareness of Greater Trenton as an essential partner in projects and partnerships while also promoting Trenton’s vibrant downtown destination for residents, community institutions, and businesses.
“We’re thrilled to have Bryan’s depth of experience to help us spread the word about Greater Trenton and call attention to our great city,” said George Sowa, Chief Executive Officer of Greater Trenton. “I have no doubt that Bryan will excel in shining a bright spotlight on everything that makes Trenton a unique and wonderful place to live, work, play and do business.”
Evans joins the organization with more than 20 years of experience leading major marketing efforts for companies in economic development, real estate, non-profit, technology, and business/financial arenas. Prior to joining Greater Trenton, Evans served as Vice President of Marketing at the Goldenberg Group promoting the company’s existing real estate assets and non-profit organization.
Prior to the Chamber, Evans served as the Director of Public Affairs for the Alliance for Downtown New York, where he worked with the mayor’s office and other city, state and private agencies to help boost the region’s economy by promoting the businesses, cultural institutions landmark attractions, and real estate incentives after the devastation of 9/11. He also headed up public relations and communications for a number of start-up companies after managing several key client relationships at Burson-Marsteller in New York City.
Evans earned his BA in Communications and Psychology at Hunter College, N.Y. and completed his MBA in Computer Information Systems at Baruch College, N.Y.
Formed in the fall of 2015, Greater Trenton’s key objectives include coordinating downtown economic development projects; providing one-stop support and information for investors interested in taking on new projects; reaching out to potential residential, commercial and/or retail investors and tenants; supporting and promoting existing downtown initiatives; engaging downtown stakeholders in a strategic economic development plan; and developing investment marketing strategies.